Plans built around cost per lead
Three tiers. Exclusive ZIPs. Pro averages about $62/lead at cap.
Waitlist only for now — no card is requested or charged. Billing comes later.
On phones, plan cards stack — Growth stays highlighted.
Starter
- Up to 7 exclusive ZIP leads / month
- Name, phone, email, ZIP, notes
- Email + SMS alert (when live)
- Basic territory lock
Growth
- Up to 15 exclusive ZIP leads / month
- Priority ZIP selection
- Weekly performance digest
- Founding-partner perks
Pro
- Up to 32 exclusive ZIP leads / month
- Multi-city / multi-crew coverage
- Dedicated onboarding
- Co-branded report CTA option (later)
Plan comparison
Swipe sideways on the table if columns are clipped.
| Plan | Monthly | Lead cap | Approx $/lead at cap | Best for |
|---|---|---|---|---|
| Starter | $497 | Up to 7 | ~$71 | Single crew testing exclusive ZIPs |
| Growth | $997 | Up to 15 | ~$66 | Busy shops wanting priority ZIP selection |
| Pro | $1,997 | Up to 32 | ~$62 | Multi-crew / multi-city coverage |
Founding note: early partners get free until 3 leads — waitlist does not charge today. Founding details
What a lead includes
Homeowner context
- Name, phone, email (if provided)
- ZIP + optional free-text notes (taste/odor, under-sink vs whole-house, timing)
- Best time to call when the homeowner shared it
Report context (when available)
- Matched utility name + PWSID
- Match method / confidence (service-area, HQ, city, or multi)
- Signal that they viewed a California water-quality report first
Utility matching is educational and should be confirmed with the homeowner / bill. Not a shared lead marketplace — product design is exclusive territory lock.
Simple math (educational, not a guarantee)
If one closed filtration job nets $1,500 contribution after materials/labor, then:
- Growth at ~$66/lead needs roughly 1 close out of ~23 leads to cover a full-cap month ($997).
- Pro at ~$62/lead needs roughly 1 close out of ~32 leads to cover $1,997 at cap.
Your close rate, ticket size, and travel radius will differ. Demand varies by ZIP. This is planning arithmetic — not a promise of volume or revenue.
Founding partners
Early plumbing partners: free until you receive 3 leads. This site is waitlist / interest only — no real charges yet. Details
Cost-per-lead figures assume you receive the full monthly lead cap. Actual delivery depends on homeowner demand in your locked ZIPs.